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Transform Your Image Into Visible Authority
Leal Branding's Individual Programmes use the P.I.C. Method — Presence · Identity · Communication to transform your image into a visible identity and your personal brand into authority in the boardroom, on stage, and online.
Why Invest in Your Professional Image
Identity Clarity
Palette, silhouette, and visual signature that flatter and position you professionally.
Gravitas & Confidence
Secure non-verbal and on-camera presence that opens doors to new opportunities.
Digital Authority
LinkedIn & Instagram Brand Kits that prove your value and expertise online.
Decision Speed
Checklists and lookbooks by context: boardroom, stage, media, executive casual.
P.I.C. Executive Programme
6–8 Sessions for Consistent Visible Authority
For: Leaders/entrepreneurs 35+ needing consistent visible authority. Typical challenge: "OK" appearance but inconsistent; weak bio; unfocused photos; diluted messages.
We Work On:
  • Image: Advanced colourimetry, style/body type/silhouette, signature looks, leadership capsule
  • Presence: Non-verbal communication, etiquette, on-camera techniques
  • Personal Brand: Values, archetype, UVP, core messaging, LinkedIn & IG Brand Kits
  • Photography: Creative direction with moodboard, shot list, poses/angles
You Receive
  • Brand Board (colours/lines/materials)
  • Lookbook by context
  • LinkedIn & IG Brand Kits
  • Presence Playbook
  • 90-day Plan with KPIs
KPIs: Visual consistency ↑, responses/invitations ↑, 360º feedback (gravitas/clarity) ↑
Format & Duration: 6–8 sessions (6–10 weeks); online/in-person; PT/EN
Repositioning Sprint
4 Weeks for Urgent Transformation
For: Promotion, interview, keynote, quick rebrand, or return after a pause. Typical challenge: Urgency + lack of visual/digital consistency.
01
UVP Development
Unique value proposition plus headline and bio optimisation
02
Brand Board Lite
3 colours + 1–2 signature looks per goal
03
Digital Launch
LinkedIn/IG banner, covers, 3 templates ready to use
04
Content Strategy
Mini shot list + 30-day content plan
You Receive: Brand Board Lite, micro-lookbook, ready-to-use digital kits, 30-day roadmap
KPIs: Increased responses, invitations, perceived clarity
VIP Day — Boardroom/Stage
1 Day for High-Stakes Success
For: Critical meeting, project defence, pitch, keynote, or strategic photo shoot. Typical challenge: Limited time, high stakes.
We Work On:
  • Immediate wardrobe (2–3 complete looks) with colour/silhouette adjustments
  • Messaging & Q&A roadmap (bridging/flagging)
  • On-camera rehearsals with frame-by-frame feedback
  • Complete run-of-show preparation

You Receive: Boardroom/Stage Kit including day's lookbook, Q&A cards, run-of-show, and final presence checklist
KPIs: Confidence, clarity, post-event feedback
Format & Duration: 1 day; online/in-person
P.I.C. Quarterly Mentorship
Maintain & Evolve Your Professional Presence
For: Those who completed a programme and want to maintain & evolve their professional image.
Seasonal Updates
Brand Board and Lookbook refreshes
Visual Reviews
Headshot and banner assessments
Content Calendar
LinkedIn/IG editorial planning
KPI Tracking
Monthly micro-adjustments based on metrics
You Receive: Monthly session (60'), QA of 4 contents/month, targeted shopping list, quarterly KPI report
Monthly Plan — Keep Your Authority Alive
P.I.C. Image Strategy Monthly Plan
Keep the essentials impeccable and realistic for your agenda.
What You Get Every Month:
1:1 Strategy Session
60–75' focused on P.I.C. priorities (board/stage/media/digital)
Brand Updates
Mini-Brand Board update + mini-lookbook (3–5 looks)
Content QA
Review of 4 contents (LinkedIn/IG: copy + visuals)
Visual Reviews
Headshot/banner review when applicable
Performance Tracking
KPI report covering visual consistency, responses, invitations, 360º feedback
Files: PDFs (Brand Board/Lookbook/Checklists/Report), assets (PNG/Canva/Figma)
SLA: 1 SOS call (15') per month for critical moments
Monthly Add-Ons
Specialised Services for Individuals
Living Palette
Seasonal colour update, micro-lookbook (3 looks), on-camera guide, shopping list
Living Archetype
Archetype Codex, archetypal visual signature, content roadmap (3 pillars)
On-Camera OS
Set-up (light/angle/audio), video palette, voice/pace; QA of 6 videos/month
Seasonal Capsule
Capsule wardrobe per season + refreshed headshots/banners
Media & Keynote On-Call
Short retainer for events (critical Q&A, stage styling, slide polish)
Your Transformation Timeline
Gains in 30/60/90 Days
1
30 Days
Visual consistency in photos, events, and video. Less time choosing what to wear daily.
2
60 Days
More responses and invitations via LinkedIn/email. Increased media and keynote opportunities.
3
90 Days
Increased confidence and gravitas in boardroom, client meetings, and stage presentations.
All gains measured via KPIs defined in your 90-Day Plan or Monthly Plan.
How We Start Your Transformation
P.I.C. Diagnostic
30–45 min image, presence & digital audit
Plan & KPIs
Programme/monthly plan selection + calendar
Execution & Assets
Brand Board, Lookbooks, digital kits, rehearsals, session direction
90-Day Review
Metrics, insights, next steps
Frequently Asked Questions
Online or in-person?
Online worldwide; in-person in key hubs including Lisbon and Porto.
Photography included?
Creative direction + shot list provided; photographer via partners or your choice.
Will you "change my style"?
No. We clarify your DNA and create a signature consistent with you and your contexts.
Languages?
Portuguese and English available for all programmes.
Confidentiality?
Yes. NDA available for all client engagements.
Your presence, at the level of your ambition.
Book your P.I.C. Diagnostic now and discover how we can elevate your professional presence.
Leal Branding · Portugal
Email: patricia@lealbranding.com
LinkedIn: /in/in-patricia-leal
Instagram: @patricia.lealimage
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